Ophelia & Indigo was created in the midst of the pandemic by friends Claire and Lucy, who both relocated to New York with their families from London due to work. 

Former fashion buyer and ethical sourcing specialist, Claire and Lucy, who has a background in PR and copywriting, initially met through their children’s school in Brooklyn. They later worked together on a number of professional projects.

During long-walks and chats throughout lock-down, a vision for what a fashion brand might look like emerged based on their similar aesthetic, passions and a desire to create something with purpose (Click here to read about their partnership with the Pajama Program).

The starting point was to design the perfect throw-on dress for the heat of the New York summer, made from carefully selected, ethically sourced Indian printed cotton at an affordable price-point.

Inspiration was drawn from the vintage pieces Claire had sourced on her many buying trips across the world but with a modern update and the collection evolved from there.